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30 October 2006
Singapore
ACNielsen announced today the appointment of Ms Agnes Khoo in the newly-created position of Business Development Consultant, effective immediately.
Reporting to Mr Ashok Charan, Managing Director of ACNielsen Research Singapore, Ms Khoo will be responsible for developing Customised and International Research work from local and regional clients based in Singapore.
Ms Khoo is a veteran in market research and client servicing, and has accumulated more than 20 years of research experience locally and overseas, on both, the client and agency side.
She started her research career with ACNielsen Research Singapore (then Survey Research Singapore) in 1981 for two years, and later rejoined as Client Service Director for International Research, based in Hong Kong in 1993. Her research experiences gained from the clients’ end include her previous stints with Brown and Williamson Tobacco (SEA), and Procter & Gamble (Singapore).
Prior to her new role, Ms Khoo was the Consumer Insights Director at Pepsico Foods (China). She had been working in China and Hong Kong for more than 10 years, including eight years as Executive Director for Customised Research Services in ACNielsen China. During her tenure with ACNielsen China, she was responsible for driving new business development opportunities, ensuring the delivery of high quality marketing information services to a broad base of clients, and also successfully spearheaded the set-up of the customized client service organisation and system.
“Agnes is a very experienced market researcher with great knowledge of the business environment in the region and we are very pleased to have her re-join ACNielsen in Singapore,” said Mr Charan
About ACNielsen
ACNielsen, a VNU business, is the world’s leading marketing information provider. Offering services in more than 100 markets, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen’s market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns. To learn more, visit www.acnielsen.com.
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