Removal of the traditional trade barriers globally has accelerated the need for manufacturers and retailers to compare information across national borders. Marketers are using information and insights to bring the commonalities and synergies of individual regions into sharp focus. And by understanding the factors that drive regional sales, marketing and sales organisations are beginning to identify key opportunities for growing their businesses globally.

The need to address business issues that transcend national boundaries is now critical for competitive success in a marketplace where comparisons with your competitors are increasingly transparent. Common information, common brands, common measures are now essential ingredients.

To meet this need, ACNielsen has created Global Track... a new information tool that allows you to view the dynamics within local markets and across the world, within a harmonised environment.

Designed to help you make strategic marketing decisions, Global Track is an addition to your local ACNielsen service and provides you with a brand level view of key local markets.

Delivered in an easy to access reporting package within 7 days of your local ACNielsen information.

A Consolidated View of Critical Markets
With Global Track, you can identify the key opportunities to grow your global business.

• Global and regional category strengths and weaknesses
• Global and regional brand issues
• Emerging segments
• Key global and regional performance indicators
  

Key Information Components
Every Global Track is custom-built from a range of key information components, consolidating essential market information across the world.

• Sales and shares in common currency
• Sales volume converted to common basis, subject to availability
• Latest two years of 4 weekly or bimonthly data
• Year-to-date and year ago comparisons