Trends in Online Shopping: A Global Consumer Report
Consumers across the globe are increasingly swapping crowded stores for one-click convenience, as online shopping becomes a safe and popular option. According to a recent global survey conducted by The Nielsen Company, over 85 percent of the world's online population has used the Internet to make a purchase, up 40 percent from two years ago, and more than half of Internet users are regular online shoppers, making online purchases at least once a month.

Consumer Confidence, Concerns and Spending Intentions: A Global Nielsen Consumer Report
In the face of mounting global economic and social pressures, consumers across teh globe are sowly tightening their belts. According to the latest Nielsen Global Consumer Confidence Survey, global consumer confidence has fallen from 97 to 94 in the last six months.

Grocery Store Choice & Value for Money: A Global Nielsen Consumer Report:
The rules of the retailing game seem to be changing dramatically as consumers re-evaluate their criteria for choosing the stores they spend their money in. According to a recent survey conducted by The Nielsen Company, the 'Location, Location, Location' mantra used by retailers as the critical success factor may need to be revised.

Actionable Shopper Insights:
Conducting in-store research that shapes category strategy
The paper outlines work done to determin the success of a new category segmentation and layout trial. Results are based on in store research with shoppers and sales modelling techniques. Setting clear objectives and identifying key performance measures were critical to the assessment of the success of the trial. The potential benefit to the retailer was an increase in category sales of AUD $23 million. 

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